Drywater — Hydration Drop (Proposal)

Drywater — Hydration Drop (Proposal)

Spec concept for Drywater: a one-day, off-campus hydration activation that turns real student trials into organic posts, amplified by USC athletes. Metrics delivered within a week.

Preview Campaign

Preview Campaign

Preview Campaign

One-Day Activation (off-campus)
Athlete Amplification (Walker + Rian + Rylee)
Student-Led UGC
UGC Capture & Edits (reels + recap)
Metrics Report

CHALLENGE

Hydration has high skepticism; students need to try it. Stay compliant around campus.

Hydration has high skepticism; students need to try it. Stay compliant around campus.

STAGEY

48h pre-hype with a simple message (“Hydrate for Midterms”) → distribute 250–350 sticks off-campus → bounty for voluntary posts → athlete stories for legitimacy.

48h pre-hype with a simple message (“Hydrate for Midterms”) → distribute 250–350 sticks off-campus → bounty for voluntary posts → athlete stories for legitimacy.

SOLUTION

No on-campus staging; all posts are self-published; PR oversight; NIL/FTC compliance.

No on-campus staging; all posts are self-published; PR oversight; NIL/FTC compliance.

RESULTS

Projected (conservative): Base ≈ 215k–390k reach; Premium ≈ 465k–890k. Source mix: student stories, Walker (96.9k), Rian (12.2k), + brand recap. Screenshots for verification.

Projected (conservative): Base ≈ 215k–390k reach; Premium ≈ 465k–890k. Source mix: student stories, Walker (96.9k), Rian (12.2k), + brand recap. Screenshots for verification.