Grüns — Taste Test Pop-Up (Proposal)

Grüns — Taste Test Pop-Up (Proposal)

Spec concept for fast taste-first trials: 250–350 packs distributed off-campus, voluntary stories, athlete amplification, and a curated UGC pack.

Preview Campaign

Preview Campaign

Preview Campaign

Lilac Flower
Lilac Flower
Lilac Flower
One-Day Activation (taste tests)
Athlete Amplification (+ optional Rylee)
UGC Capture & Top-20 Pack
Analytics Deck + Metrics

CHALLENGE

Supplements face skepticism; taste decides. Need authentic student proof, quickly.

Supplements face skepticism; taste decides. Need authentic student proof, quickly.

STAGEY

48h teaser → hand-to-hand samples → bounty for posts → athletes publish same day → assemble UGC highlights.

48h teaser → hand-to-hand samples → bounty for posts → athletes publish same day → assemble UGC highlights.

SOLUTION

Off-campus distribution, self-published posts, PR supervision, NIL/FTC compliant; no USC marks/facilities.

Off-campus distribution, self-published posts, PR supervision, NIL/FTC compliant; no USC marks/facilities.

RESULTS

Base ≈ 215k–390k reach; Premium ≈ 465k–890k (adds Rylee 1.3M). Screenshots + metrics after event.

Base ≈ 215k–390k reach; Premium ≈ 465k–890k (adds Rylee 1.3M). Screenshots + metrics after event.