USC Annenberg — Relevance Report ’26 (Proposal)

USC Annenberg — Relevance Report ’26 (Proposal)

Guerrilla-style campus moment to drive Relevance Report downloads and chatter: QR-coded footballs distributed off-campus, anchored by two USC athletes and student UGC. Budget ask $5k–$7.5k. Timeline: deliverables by Nov 5.

Preview Campaign

Preview Campaign

Preview Campaign

Off-Campus Activation (QR footballs)
Athlete Amplification (Walker Lyons, Rian Forestier)
Student-Led UGC (verified screenshots)
UTM Tracking + Metrics Deck (1 week)
Recap Reel + Content Cuts

CHALLENGE

Dense PDF + student attention gap; keep it compliant (no on-campus staging) and fast.

Dense PDF + student attention gap; keep it compliant (no on-campus staging) and fast.

STAGEY

48h teasers → distribute 200–300 QR footballs at high-traffic off-campus spots → bounty for voluntary IG stories → athlete stories same day → collect UGC + pull UTM metrics.

48h teasers → distribute 200–300 QR footballs at high-traffic off-campus spots → bounty for voluntary IG stories → athlete stories same day → collect UGC + pull UTM metrics.

SOLUTION

We supply activation crew, props, tracking links, and edits; Annenberg provides report link/landing + approval. NIL/FTC compliant; no USC marks/facilities.

We supply activation crew, props, tracking links, and edits; Annenberg provides report link/landing + approval. NIL/FTC compliant; no USC marks/facilities.

RESULTS

Downloads: 250–600 in week 1 (UTM-tracked). Impressions: 100k–250k (athletes + student stories). Assets delivered: recap (60–90s), 6–10 shorts, metrics deck.

Downloads: 250–600 in week 1 (UTM-tracked). Impressions: 100k–250k (athletes + student stories). Assets delivered: recap (60–90s), 6–10 shorts, metrics deck.